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E Badminton Website

Redesigned a website, focusing on a customer-centric platform, better represent E Badminton's values, and create a sense of branding.

My Role

Web Designer

Timeline

3 months

Tools

Figma, Illustrator, Wix

Overview
Grey Black Modern Digital Product  Mockup Shadow Instagram Post (1).png
Problem

Problems with the previous website

  • Lacked a sense of brand (no clear colour palette, design elements)

  • Lacked original pictures to showcase E Badminton programs, students, and coaches

  • Not mobile-friendly. The current platform automated the desktop version to mobile. 

  • Inefficient site map

Plan
  1. Create a low-fidelity prototype and site plan for both desktop and mobile use

  2. Create assets and pictures of a variety of programs

  3. Bring the site to life using Wix

Plan

Why use Wix? With the constant changes in programs, the ability to collaborate, the e-commerce and third party collaborators, and accessibility to the manager (someone with no design experience), Wix presented the best platform. 

Wireframe
Home Page_edited.jpg

Wireframe

What's New?

What's new?

Old Home Page_edited.jpg

Home Page Before

Old Home Page (1).png

Home Page After

  • More pictures to reflect the team, training values, and spirit

  • A sense of branding by adding the logo in the header, a colour palette, and typography

  • Organized layout and site map

  • Mobile-friendly version

  • Real customer reviews on each program page

  • E Badminton story on the 'About Us' page

Live Website

Live Website

Grey Black Modern Digital Product  Mockup Shadow Instagram Post (1).png
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